MISSION:

11/11 Veteran Project is a for-purpose for-profit B2B strategic consulting firm. We help clients solve their big picture problems, and use profits to promote access to existing resources that help improve the lives of veterans, military families, and those with special needs. Pro race car driver & 2023 TC America TCX Champion Colin Garrett provides the national platform required for effective promotion.
11/11 Veteran Project's holistic ecosystem of supporting Veterans, military families, and those with special needs

We don’t believe in reinventing the wheel, but we do believe that #AccessSavesLives.

We use Colin’s national platform to shine a light on the many resources that are already available. Because different facets of life don’t exist in silos, we concentrate on all three main areas of health: financial, mental, and physical.

The military is a true cross-section of America. Focusing on this demographic creates a ripple effect that helps all.

Our clients get to solve their own big picture problems while also helping others. Everyone wins.

Making History By Empowering Others

Since 2019, our innovative initiatives have raised funds for stem cell treatments, promoted micro-businesses in national campaigns, and run the first Braille paint scheme in professional motorsports.

The mission is personal for Colin, his family, and his team.

  • His family is a Double Blue Star family. His brother, veteran and former US Army CPT Bryan White, is CEO and has deployed to Kuwait and various stateside missions.
  • Colin often trains Active Duty service members in Tactical Mobility Driving before they deploy.
  • His Director of Strategic Partnerships, Lisa Kipps-Brown, is a military spouse whose husband retired from the Navy with 26 years of service. Her grandfather died of suicide when she was 5 and her grandmother survived an attempt 3 years later. She knows both the difficulties of military to civilian transition, and the generational effects of suicide on families.

Colin Garrett’s 11/11 Veteran Project is a great way to elevate your organization’s message and status. Veterans Growing America went from doing one-day events to a storefront in a premium shopping center.

Donnell Johns

Owner of Veterans Growing America, Command Sergeant Major (Ret.)

Partnering with 11/11 Veteran Project… helped propel my beverage company to be accepted in major retailers like Winn-Dixie, Walmart, Costco, Whole Foods, (and) has been invaluable in building my brand, Body Aqua.

Sherman Williams

Founder of Body Aqua, Service Disabled Veteran

You reach strategic business goals while your company becomes part of a higher purpose, transforming the lives of multiple generations.

A few examples of strategic initiatives & projects we’ve helped develop for companies include:

  • Recruiting, Hiring, & Retention
  • Positioning for M&A
  • Franchise Marketing
  • Brand Activation
  • Product Launches
  • Expansion & Relocation
  • Collaborative Partnerships
  • VIP Relationship Building

Colin’s disruptive campaign to help veterans, military families, and those with special needs has already made NASCAR history.

  • first to win a national championship while promoting Veteran & milspouse owned small businesses
  • first to promote military nonprofits & veteran owned small businesses on a crowdfunded Xfinity Series car
  • first to pay for stem cell treatments for a veteran (treating MS caused by exposure to chemicals while on Active Duty)
  • first to incorporate micro & small businesses into a national NASCAR campaign
  • first to run pitch competitions for micro & small businesses to win a spot on his car
  • first Black-owned, Service Disabled Veteran-owned NASCAR sponsor
  • first Braille paint scheme and blind-owned sponsor

Improving lives holistically

Team UNBROKEN is an adaptive athletic team founded by ESPYS Pat Tillman Award for Service Winner CSM Gretchen Evans (Ret.). Each member of the team has unique injuries or disabilities. Two are combat Veterans with innumerable war injuries, including deafness, PTSD and traumatic brain injuries.

Racing For Heroes provides free services for mental and physical health, job training and placement, and motorsports therapy.

The Rosie Network provides free entrepreneur training and mentoring for veterans and military spouses.

Veterans Growing America helps entrepreneurs who are verified veterans, military spouses, National Guard or Reserves grow their business through national events like business expos and popup shops.

Lisa Kipps-Brown promotes military entrepreneurs in many ways. 8 of the 50 entrepreneurs featured in her latest book, Disrupt Your Now, are veterans. She also frequently has veteran and milspouse entrepreneurs and nonprofit founders on her Disrupt Your Now live streamed show.